How to Build a Powerful Personal Brand
Your brand is that thing that you’re constantly working on because it’s the affirmation of who you are and what you love to do. It doesn’t matter if you’re a small business owner or a larger one; your personal brand goes ahead of you and speaks before you.
You need to be intentional about what you stand for since this is what will shape whatever opportunities you desire to attract.
When you share online, you are creating your online persona that will reflect your personal values as well as your business values. It’s going to take you some work to build your personal brand on social media, but it could easily land you your next business opportunity.
How do you do this?
Define your Positioning Strategy for Social Media
Statistics show that up to 78% of consumers out there trust online recommendations while 14% trust ads, it also shows that 43% of social media users have purchased a product after they saw it on social media, all these stats show you just how critical it is for you to leverage social media for your branding!
Find out where your target audience is and what form of content they’re consuming most and use this to your advantage.
Build your Competitive Advantage
Social media offers you a competitive advantage over your competition, you just need to stay relevant and offer whatever solutions they’re looking for.
About 74% of consumers rely on social networks to guide their purchasing decisions, leverage on this by offering more than your next competitor.
`Perform a Social Media Site Review
For you to be able to be relevant to your consumers, you need to have found out by now which social channels they use most and sync this with your brand.
We’ve created this simple review to help you get started
LinkedIn- Best for Business to business (B2B)
Ideal for linking yourself with fellow professionals
Current Demographics (2020)
82% of users are 35+
44% earn 75k+ per year
46% of online adults who uses LinkedIn are college graduates
62% of B2B marketers consider LinkedIn an effective marketing tool
56% male
Mostly focused around, financial services, computer software, and telecommunications
Facebook - Best for Business to consumer (B2C)
Ideal for connecting with your customers
Demographics
Large companies spend 100 million on advertising
82% aged 18-29
Biggest industries – sports, fashion, retail food, fast-moving consumer goods, entertainment, media, electronics, auto, retail, and beauty
Twitter - Best for both (B2B) and (B2C)
Ideal for experts
23% of adults use twitter
37% between 18-29 years
10%over 65
great if you have a business, book or product for 18-34 years
Pinterest - Best for visual brands
30% of adults
age 25-54
80% women
popular – home, arts and crafts, food, fashion, inspiration, how to
How to Know which One is Best for Your Branding
You need to have identified and understood your customer profile, what age; gender or income levels are your target customers?
You need to also know where they spend most of their social media time and the type of content they consume.
When syncing up your brand with social media, ensure that they align, use your logo, and website colours to portray your brand.
When sharing your messages, ensure the taglines and the content represent your brand message and values.
People need to see your authentic expression of values, purpose, and contributions all backed by action.
Which social platform have you found to work best for your business? Just leave a comment below. Share with us your tips on what’s working and not working for you!
If you don’t know where to start to take your business to the next level, or you’re feeling stuck, confused and need some direction? Speak to us today and let’s see how we can get you unstuck and moving forward. Click here
Want to stay in the loop?
And never miss a post? Click link below